Be the agent sellers can't say no to.
Most agents walk into a listing appointment with a few comps and a price per foot. Walk in with more, and the seller notices. Show exactly how the street, the home type, and today's market set the price, and you win more listings and take market share from agents who can't.
Send me the address of your next listing appointment. I will build you a custom presentation that prices the home on the details buyers actually pay for, so your seller gets top dollar and a quick sale. It comes with an Open House Engagement Kit that gets buyers talking to you.
SH
Sean Herrero
Regional Vice President, NMLS 900669
CrossCountry Mortgage, Danville CA
NMLS 900669
CCM NMLS 3029
Serving California
Request your presentation
Takes a minute. I will take it from there.
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I am pulling the data for your listing now and will be in touch shortly with your presentation.
See what you'll walk in with.
Sample pages from data-driven listing presentations. Every one is built around a single property and the market it sells in.
Click any page to see it full size.
Buyers do not pay for square feet. They pay for the home.
Price per foot averages a few nearby sales and multiplies. It treats a remodeled home on a quiet corner lot the same as a dated one backing a busy road. That is how listings end up overpriced and sitting, or underpriced with money left on the table.
| Price per foot | Your presentation |
|---|---|
| Every square foot is worth the same | Comps adjusted for real differences in size, beds, baths, and features |
| Condition is ignored | Kitchens, baths, systems, and finishes weighed against what sold |
| Location means the zip code | Lot, view, orientation, traffic, and the specific street |
| Only looks at closed sales | Active and pending listings your seller is competing with right now |
| Blind to what did not sell | Price cuts, expireds, and withdrawns that show where buyers said no |
| Stops at the price | An Open House Engagement Kit that brings buyers over to talk to the hosting agent |
A listing gets its most attention in the first two weeks. Pricing it right on day one is how you capture it.
What goes into the number.
Every presentation is built for one property. Before recommending a price, I look at:
Adjusted comparables
Recent sales, corrected for the differences that matter.
Condition and updates
How the home stacks up against what buyers just paid for.
Street and lot
Corner, cul-de-sac, busy road, view, usable yard, orientation.
Layout
Floor plan flow, primary suite placement, and usable space.
Live competition
The active and pending homes buyers will compare this one to.
Market speed
Days on market, list-to-sale ratios, and absorption in this pocket.
What did not sell
Where buyers pushed back, and at what price.
Neighborhood and home type
How this pocket and this style of home trade against the wider market.
An open house that starts conversations.
Most open house visitors walk through, grab a flyer, and leave without saying a word. The Open House Engagement Kit gives them a reason to stop and talk to the hosting agent.
A reason to ask
Materials built around the home's pricing story that invite buyers to ask how the numbers work for them.
A warm handoff
Visitors who want to know what they can afford are pointed straight to the hosting agent, not a sign-in sheet.
More real leads
Conversations turn into buyers the agent can follow up with, for this home or the next one.
Priced right the first time.
Top dollar
Price to the full value of the home, not an average of other homes.
A faster sale
The right price draws early showings and avoids the reductions that make a listing look stale.
The listing
Sellers sign with the agent who can show them why the number is right.